Disruption, Aggregation, and Third Parties

Disruption, Aggregation, and Third Parties

Interesting piece by David Crotty regarding the role that aggregator services play in the publishing and media industries today. From the article: "To create the custom experience your readers demand, you need to be able to deliver all of the products they’re after, not just the ones produced by your own company. Individual silos can’t compete in this environment."

He also points out the problem with using third-party groups to manage these aggregation services: they can then potentially take over the industry, as iTunes has with online music distribution. The solution for publishers and content producers is far from clear, but Crotty suggests that part of the answer may be forming coalitions among traditional competitors.

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